Fractional CMOs, also known as on-demand marketing leaders, are senior-level executives who works with companies on a part-time or project-by-project basis. Fractional CMOs can be a game-changer for startups because they bring the strategic insight and experience of a full-time CMO but without the full-time commitment or salary.

Amongst other things, a fractional CMO can help you refine your go-to-market strategy, define your ideal customer profile (ICP), and build a marketing strategy that’s hyper-focused on growth and revenue generation.

Fractional CMOs provide the same expertise you’d get from a top-tier marketing executive but in a way that’s tailored to the needs and budget of an early-stage company.