Rajeev Ratra

Fractional CMO Engagement

How I Work With You

When it comes to spearheading your company’s marketing, you have many fractional CMO engagement options. Understanding these will help you make the best choice for your situation.

Fractional CMOs are a great fit for businesses that don’t need full-time resources or don’t have the budget to hire one.

As an on-demand marketing leader, I work with small and mid-market companies to solve critical marketing-related problems and create significant outcomes.

I’m available for one-off strategy discussions, as an advisor, a Fractional CMO, or on a project-by-project basis.

Fractional CMO Relationship Options

Strategy Discussion

Sometimes, all you need is someone to bounce ideas off of. In this case, you can opt to book a 55-minute strategy session where we can dig deeper into an issue (or two) and I can offer suggestions and recommendations. Please note that this works best if (1) you have a very specific marketing-related question that you are struggling with and (2) if you limit this to one, or two topics at most.

Advisor

When you bring me on as your marketing advisor, you get access to expert coaching, strategic planning, effective problem-solving plus comprehensive support. Not only do you retain full ownership of your company’s outcomes, I also help you make informed choices and help drive your business forward while providing the leadership and resources so you can achieve your desired outcome.

Fractional CMO

As a fractional leader, I take over the role of Chief Marketing Officer (CMO) in your company. I leverage your existing team to execute marketing initiatives, or I can help hire and train a new team if you’re just starting out while working reduced/limited hours. I create, implement, manage, and streamline your marketing initiatives.

Project Based

One of the main advantages of the fractional CMO Model is the ability to work on a project-by-project basis. This works best if (1) the requirements are thoroughly laid out, (2) your need is very specific, (3) the outcome is well-defined, and (4) you need someone for a short-time engagement.

As a sales-focused fractional CMO, I’m an ideal fit for small and mid-market companies looking for on-demand, top-tier marketing leadership to boost their growth.

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